SEO
Shopify SEO: collection pages are the pages you are neglecting
Collection pages capture the highest-intent commercial searches on a Shopify store, and most are shipped with a bare grid and no copy. Here is how to fix them.
4 min readPage 2 of 2
Grow your store,
one post at a time.
Performance
How to audit app bloat on your Shopify store in 30 minutes
A step-by-step audit for finding which apps are slowing your storefront down, what they left behind after uninstall, and what to do about each one.
4 min read
Store design
Seven store design decisions that matter more than your theme
Choosing a Shopify theme takes a week and matters less than you think. These seven decisions are the ones that actually determine how your store feels.
4 min read
Conversion
Urgency without lying: what actually works on a Shopify store
Fake countdowns and invented visitor counts convert — briefly. Here are the honest alternatives that hold up, and the data on what each one does.
4 min read