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4 posts in Conversion.
Every few weeks a merchant emails us some version of the same message. Traffic is fine. Ad spend is fine. Sales are not fine. What should they change? The honest answer is that we cannot know yet…
11 min read
We looked at slider engagement across 400 Shopify storefronts. Most slides after the first are never seen — here is what to do instead of deleting the slider.
4 min read
Twenty-three things we check on a Shopify product page before it goes live, grouped by what they actually affect — trust, clarity, speed and search.
4 min read
Fake countdowns and invented visitor counts convert — briefly. Here are the honest alternatives that hold up, and the data on what each one does.
4 min read